What is your name and what city do you rep?
I go by “Your Royal Ratchetness ” also known as Shaudy Prince, and I rep for Disgusta GA.
What is unique about you and your music?
What’s unique about myself, and music is that we both are authentic. What you see is what you get I am not trying to clone or copy anyone.I just want to look, and sound like The Prince.
What shaped your music?
Augusta, Georgia the city where I’m from shaped my music. All the hate, disloyalty, and delusion of competition gave me the drive to create my own space…my own lane…my own sound, a subgenre I created called “Royal Ratchet” rap. Royal Ratchet is the good, the bad and the ugly truth all mixed together in 1! Even though I came from a poverty stricken environment, and may have allowed it to influence me, I never allowed myself to become a product of it. I became The Prince of it, and made my environment the product.
When did you realize you were going to make music professionally?
I realized I was going to make music professionally 3 times in my life. The 1st time started when I started doing paid shows, and funded my own small city tour. This when I knew I had what it takes to be a real artist, and had a stage presence. The 2nd time was because I didn’t have my business in order to listen to music. I didn’t really get a return on investment from the tour I barely broke even. It was a great learning lesson for me to really get my ish together. So I sat down for 2 years to study the music business, and got a job at Sam’s Club. The 3rd time was when I decided to start my own business and established my own record label Hood Royalty Empire (legally with actual paperwork) that’s when I knew I really was ready to start making music professionally. So the moment I started making more money with my music than my job was actually paying me I left. I decided to pursue entrepreneurship while creating , and recording full time. I hopped back in the game with confidence this time.
What type of music do you listen to?
I listen to pretty much anything. I’ll listen to any genre if the music sounds good, but the music I’m listening to the most consistently too right now is that whole Atlanta trap mixtape era like Peewee Longway, Migos, Thugger, and Rich Homie Quan.
Who, to you, is the most undervalued music artist?
The most undervalued rapper to me would have to be 2 Chainz sometimes I feel he doesn’t get enough credit for not just helping push the Atlanta music sound/scene forward, but for helping put other artists on. Even when it comes to being a successful business man who made it out the hood I feel 2 Chainz is not discussed as much as he should be. That’s why I rock with him though because he doesn’t let that stop him from bossing up!
Who would you collab with out of any Artist or Producer?
The artist I would like to collaborate with is Future. I really feel like both of our sounds, and flows will mesh well together creating some very dope magic.
What ignites your writing & creative juices?
What ignites my writing & creative juices is knowing that every song is a brand new experience, and a chance for me to explore a whole new world. Another chance to invent something great with a fresh new idea. Also a chance to just compete with myself to try, and top the last song I wrote. Creating a new sound while becoming a master of my own sound over time.
What do you do when you don’t do music (creative or otherwise) and that you are passionate about?
When I’m not doing music I really just like staying home counting money, smoking some good street pharmaceuticals, and reading. Also doing some artwork, or editing video content. I have to be creating in some way I just can’t sit on my tail, and not be productive.
If you weren’t making music professionally, what would you be doing?
Success to you is…
This goes back to me saying: I really love to make music. Success to me is being able to not only do whatever you want to do, but doing what you love to do everyday. You can wake up whenever you want, eat whenever you want, sleep whenever you want, you’re on nobody else’s time but your own. Time is the real money, that dollar is just a piece of paper. Time is the real currency, and the more you have of that the money will follow as long as you’re using it wisely. A man with money is powerful yes indeed, but a man with time is dangerous. I made the proper sacrifices to buy back my time
What do you wish you were told when you first started making music that you think would help an artist starting out?
Where do we find you music / social media?